TVS Apache has RTR (Racing Throttle Response) technology that injects the feeling of racing performance in their bikes. The Matte Black edition was launched and campaign idea was 'Stealth' . Adding a shade of darkness to the tone, this is what we came up with. 

Campaign for Nirlep Non Stick Pans 

Award: One Show Merit

PAYOFF:

ONIDA WASHING MACHINE WITH A

BUILT-IN BRUSH

Featured in

Luerzer's Archive 

Results: 7 Lakh Impressions in 2 hours

Payoff: Mosquitoes claim more than 725,000 lives a year.

A print campaign for LeEco’s CDLA earphones.

Rajasthan Royals were making a comeback from a ban in the IPL 2018. We needed a campaign to win the fans back. The journey and effort to create this campaign was remarkable and it shows in the work.

A small scale ambient idea campaign for yatra.com. We used simple stickers on fruits to communicate the message. 

In a country with constant rise in petrol prices, TVS Sport gives the best mileage in it's class of bikes. They also roped in RCB Captain Virat Kohli. This is a series of simple strip ads to convey TVS Sport's mileage that ran during the Indian Premiere League. 

A campaign for Wildcraft Adventure Gear where we encourage the working class to travel more. People get really caught up in their mundane routine, so we needed an aggressive tone to push them to get out.  

FILM CREDITS 

IDEA: MANSOOR JAMAL

COPYWRITER: MANSOOR JAMAL

DIRECTOR : MANIKANDAN 

PRODUCTION HOUSE: PHOENIX FILMS

PRINT CREDITS

IDEA: MANSOOR JAMAL

COPYWRITER: MANSOOR JAMAL

ART DIRECTOR: BINU VARGHESE

CREATIVE DIRECTOR: SANTANU ROY 

Results: Over 3.5 Million Views

CONCEPT

IDEA: MANSOOR JAMAL

Recent studies have shown that children in India are sold, starting 24 dollars .

To raise awareness and donation, we launch an effective online PR campaign against child trafficking. We target one of the World's biggest sporting entertainment events - The Indian Premier League. Leading up to the premier league is the IPL Auctions.  The top cricketing stars are brought for at least a million dollars.

THE IDEA: 

So we rope in the two most important players MS DHONI AND VIRAT KOHLI  and request them to post tweets 2 weeks before the IPL Auctions, that would take the event by storm. After generating enough buzz through media, they finally reveal their reasons for their actions.

Result

 This would raise enough awareness for the top honchos to take notice and donate. This would also encourage cricketers to donate a part of their base price towards education and development of rescued children. 

The archive of director cuts of my commercials